This graphic design project is a rebranding of the traditional mooncake box, which is often only sold during the mid-autumn festival. I had made a bold decision to use a deep night blue and gold color scheme, which focuses on the folklore of the jade rabbit that is often associated with the festival.

The box itself is designed to resemble a lantern, which is another iconic feature of the mid-autumn festival. To add an extra layer of storytelling, the inner part of the sleeve features the story of the jade rabbit. Through this innovative rebranding, I have created a new and exciting way to celebrate this beloved festival while honoring its rich history and traditions.